Compare and contrast the main advantages and disadvantages of using licensing as a market entry tool.

Global Business Today and Licensing and Market Entries
Global Business Today and Licensing and Market Entries
From the e-Activity, make a recommendation for each step of the transaction geared toward accelerating the trade financing process. Provide a rationale for your recommendation.
Compare and contrast the main advantages and disadvantages of using licensing as a market entry tool.
To support your determination, provide at least two (2) examples of companies from different countries that use licensing as a global marketing strategy

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