How did Nissan’s product line strategy help or hurt its ability to respond to and recover from the disaster?

Case Topic: Nissan Motor Company Ltd.: Building Operational Resiliency

Please thoroughly review the case details from the reference below. This is a very interesting case giving you the real world information on the various aspects of operational decisions.

William Schmidt, David i-Levi “Nissan Motor Company Ltd.: Building Operational Resiliency” MIT Sloan Case. MIT Sloan School of Management. Case: 11-116, 2013

If the hyperlink above doesn’t work directly (you don’t need to register to MIT site), please copy the link below to your browser to open the case page:

Japan’s March 11, 2011 Great Tōhoku earthquake and tsunami was among the most damaging natural disasters on record. This case examines the organizational structure and operational decisions that allowed Nissan Motor Company to recover from the disaster more rapidly than its peers. In doing so, Nissan was able to increase production and capture market share from its sower-to-recover competitors.

The case identifies several aspects of the Nissan response that were particularly beneficial. Expand on the points made in the case to identify the potential costs and benefits of these actions.
What else could Nissan have done to prepare for and respond to the disaster? Try to articulate the costs and benefits of your suggestions.
What could Nissan have done to assess the risk of disruption in their supply chain?
How did Nissan’s product line strategy help or hurt its ability to respond to and recover from the disaster?

Use the information provided in the Background readings. Please do any additional research as necessary.
Review the information in the case study and become familiar with the details
There is no set response to the case questions so don’t hesitate to think outside the box.
It is essential to provide a well written paper with detailed analysis.
READ the information provided by the resources and references on the Background page. Understand the importance of supply chain management and its link to operations strategy.

NOTE: Cite the references in the Background, as well as additional references you use in your case paper.

The report should be 5–6 pages and submitted by the module due date.

Global Text Project (2017), Operations management: Operations decisions. OpenStax CNX. Retrieved from

Pink, Daniel H. “Who Has the Next Big Idea?” Fast Company Magazine, August 31, 2001.

Inma, R. (2017). Capacity planning. Retrieved from from

Iimtsvideo. (2013, August 27). Forecasting Techniques. [YouTube video]. Retrieved from,

Walonick, D. (1993). An Overview of Forecasting Methodology, Statpac, retrieved from

De Felice, F., Petrillo, A., & Monfreda, S. (2013). Improving operations performance with world class manufacturing technique: A case in automotive industry, operations management. Schiraldi, M. (Ed.), , DOI: 10.5772/54450. Retrieved from:

Kootanaee, A., Babu, N., & Talari, H. (2013). Just-in-Time manufacturing system: From Introduction to Implement, International Journal of Economics. Business and Finance, Vol. 1, No. 2, March 2013, PP: 07 – 25. Retrieved from,%20No.%202,%20March%202013/Just-in-Time%20Manufacturing%20System%20%20Just-in-Time%20Manufacturing%20System.pdf




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