- 1) List and criticize three different marketing definitions and explain their key issues then discuss how they are more than just “telling and selling.”
- 2) What makes an effective brand slogan or motto? and why it is so important in marketing?
- 3) List three different slogans or mottos for three different hospitality organizations and explain their meanings and their foundation story.
- 4) What are the five different marketing management orientations? Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad?
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