Research and analyze a current public health public service announcement (PSA).

Research and analyze a current public health public service announcement (PSA).

Identify the 4Ps of social marketing in the campaign and discuss the appropriateness of this campaign in addressing the health concerns of the target group.

In your opinion, what affect do local and global health education campaigns have in changing health behaviors?

Assignment 1: Press and Public Relations

Press and Public Relations

TO: Agency Health Education and Health Promotion Personnel

FROM: The Director

RE: Press and Public Relations

There is an obvious need for our program to have a greater impact on our community. A great deal of our public relations efforts needs to be focused on gaining good press, radio, and television.

We have a number of activities coming up. Please write press releases and public service announcements for them and distribute them personally to each of the media representatives. Specifically, write the first one for our next major activity, which is “School Entry Immunizations for Children.” You have the date calendar for these events. Also, on Friday of next week, I want to announce to the public that we will test their homes for radon in a new, free program. Please arrange for a press conference for this. To be held in our boardroom at 2:00pm

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