What are the benefits and cost of having a strong culture like lululemon’s? •

Lululemon is a Canadian company that specializes in high-end athletic apparel. As you watch the multimedia case, pay close attention to their vision, culture and leadership. Then answer the questions below: • Describe lululemon’s culture, including how it originated • What is the relationship between this culture and the mission and values of the company? • What are the benefits and cost of having a strong culture like lululemon’s? • What elements of this culture would you like to see at your company and why?

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